Ads + AI
Google has always presented their search ad offerings with the underlying premise that more clicks are better for your business. But, of course, you buying more clicks is also better for their business. The caveat to this is that not every click does your business any good. If a click…
Great SEO vs. Really Bad Design
Bad design trumps everything, even great SEO Huge problems arose the first day of sem[c]’s engagement. The previous SEO provider had also served as the web developer (Developer #1). He had been tasked to move the WordPress site into Visual Composer but instead used a little-known page builder from the…
What do you know about the SEO of page builders for WordPress?
WordPress is an option when building a new website Recently, the ‘next big thing’ in web development has been a graphic design layer that enables drag’n’drop editing to your new WordPress site. These software layers or ‘page builders’ go by a lot of different names: Visual Composer, Divi and many…
Do you know these seven things about your website?
Why you need to know: After a particularly difficult SEO setup it occurred to me that I spend a lot of time cleaning up after web developers… especially those who mistakenly claim that they are “SEO experts”. This assignment brought to mind the definition of “expert” as being made up…
A new (and free) emailer for Gmail
Use Gmail to drive traffic to your business' website At sem[c] we firmly believe that your business' website is the nexus of your online presence. You have more control about the content, presentation and resulting data with your website than any flavor of social media or search engine. Email can…
Privacy Policy
Last updated: April 4, 2017 Search Engine Marketing Chicago, Inc. ("us", "we", or "our") operates https://searchenginemarketingchicago.com (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the…
The SEO of Speed and Security
The SEO of Speed and Security “What is SEO?” I ask, rhetorically. The most common answer: “You know, keywords and stuff…” SEO in 2017 will involve much more than keywords, although they are still definitely part of the mix. Google has been penalizing sites that don’t render properly on small…
If you bring an Internet-related lawsuit, where will the court hear the case?
[caption id="attachment_718" align="alignleft" width="590"] Great Wall of China[/caption] This is not a simple matter and it won’t be adjudicated on the Internet. Personal jurisdiction is the power of a court over the parties in the case. Before a court can exercise power over a party, the constitution requires that the…
Remarketing on AdWords 2016
Remarketing seminar presentation first give May 11, 2016
It’s “your” website… really?
What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your…