SEM, SEO, SMM – no one does Internet marketing better than sem[c]
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sem[c] offers a coaching service to give you the flexibility to have a professional review of your marketing at your convenience for a fraction of the cost of a full program.
Many businesses have questions about online marketing. No matter whether you are doing the marketing in-house or you’ve hired a consultant there are times that you’d just like to touch base with someone who knows more about marketing than you.
sem[c] can be that resource for you.
Find out more at https://semc.subkit.com/
Latent semantic indexing, also known as LSI, is a technique that helps search engines understand the context and meaning of the content on your business’ website. If you’re looking to improve your search engine rankings and drive more traffic to your site, incorporating LSI keywords into your content is an SEO crucial step.
First, let’s define what LSI keywords are. These are words or phrases that are semantically related to your primary keyword. For example, if your primary keyword is “dog food,” LSI keywords might include “pet nutrition,” “canine diet,” and “best dog food brands.” By including LSI keywords in your content, you’re giving search engines additional context and information about your business.
Your business’ brand is your company name and what it is. You can think of LSI keywords as your company’s “non-brand” which is to say what your company offers its clients in the words that they think of when thinking about what your business does.
Now, why is this important for SEO? Search engines use LSI keywords to determine the meaning and relevance of your content. If you have a page about “dog food” but only mention that keyword a few times, search engines might have a hard time understanding the topic of your page and ranking it for relevant searches. However, if you include LSI keywords that are related to “dog food,” search engines will have a better understanding of the content and be able to match it with relevant searches.
So, how can you incorporate LSI keywords into your content? There are several ways to do this:
By incorporating LSI keywords into your content, you’re helping search engines understand the context and meaning of your content. This, in turn, can improve your organic search engine rankings and drive more relevant traffic to your site.
Another of the many benefit of working with sem[c] is because we do this really well, you don’t have to. Contact us for more info.
As a business owner, localized SEO can be extremely important for your online presence and visibility.
First, localized SEO allows you to target customers in your specific geographic area. This means that when people search for businesses like yours in their local area, your business will be more likely to appear in search results. This can help you attract more customers who are actually in your area and looking for your products or services. One of the most common search phrases for people using Google or other search engines is “best <your product or service> near me.”
Additionally, optimizing your local listing can help improve your online visibility and credibility. When your business appears in local search results, it can establish your business as a reputable and trustworthy source in your local area. This can lead to increased sales and customer loyalty.
Localized SEO also allows you to optimize your online listings and directories, such as Google My Business, which can help you show up in the Google Maps section of search results. This can make it easy for customers to find your business address, phone number, and hours of operation.
Furthermore, optimizing your local business listing organically is a cost-effective way to promote your business. It is often less expensive than traditional forms of advertising, especially pay-per-click, and can be more targeted to your specific audience’s location.
Overall, localized SEO can help increase your visibility and credibility in your local area, improve your online listings and directories, and target customers who are looking for businesses like yours in their local area. It can be a cost-effective way to promote your business, and will be beneficial to your bottom line.
Contact us to begin localizing your local business listings.
If you’re a business owner, using SEO can greatly benefit your online presence.
Firstly, SEO can increase your website traffic by making it more visible on search engine results pages. This can lead to more customers finding your website and potentially making a purchase.
Additionally, SEO is a cost-effective way to drive qualified traffic to your website. Instead of paying for each user that clicks on your website (PPC), you only pay for the efforts to improve your website’s ranking in search results.
SEO also helps establish your business as a credible and trustworthy source. When your website appears high in search results, users will likely trust your business more and consider making a purchase.
SEO also provides long-term results, by improving the user experience and making your website more user-friendly, which can lead to higher search rankings and more organic traffic over time.
Lastly, if you are a local business, SEO can help promote your products and services to local customers at the exact time they are looking for them. This can be especially useful for small businesses that want to attract customers in their local area. By optimizing your website for local search, you can improve your chances of being found by customers who are searching for businesses like yours in their local area.
Overall, SEO can greatly benefit your business by increasing visibility, driving qualified traffic, establishing credibility, and providing long-term results.
sem[c] has extensively experience in optimization for B2C and B2B businesses. Contact us to find out how we can help your business.
We had a really bad client. They own a high end medispa in the North suburbs of Chicago. It is rare for a client to exhibit so many characteristics of being a bad client.
Content optimization for search engines is the process of creating and organizing content in a way that makes it more visible and easier to find in search engine results pages (SERPs). By optimizing your content for search engines, you can improve the visibility and ranking of your website, attract more qualified traffic, and increase the chances of converting visitors into customers.
There are several ways to optimize your content for search engines. Here are some tips:
By following these tips and best practices, you can optimize your content for search engines and improve the visibility and ranking of your website. Even better, you can contact sem[c] and have it done right for you.
Search engine optimization (SEO) is the process of improving the visibility and ranking of a website or web page in search engines like Google, Bing, and Yahoo. SEO is important because it helps to improve the user experience by making it easier for people to find the information they are looking for on the internet.
Here are five benefits to any website offered by effective SEO:
Overall, SEO is an important part of any online marketing strategy as it helps to improve the visibility and credibility of your website, which can lead to increased traffic and sales.
Paid social media advertising is significantly and fundamentally different from paid text search advertising. The difference stems from the intentions of the audience. In Search the audience is looking for something specific whereas in Social Media the audience really isn’t. This means that if you want to use Social Media to advertise your business, the strategies you’ve developed for Search won’t work—you need to target paid Social Media advertising in a completely different way.
A recent article cited the Netflix show “Emily in Paris” as an example of ambient TV.
“Emily in Paris” begins and ends in an avalanche of desiccated digital-marketing language that seems to have subsumed Emily’s soul. She cares about nothing more than “social,” impressions, R.O.I.
Isn’t part of the seductiveness of social media that advertising also becomes ambient? You see content in your social media feed. There is very little distinction between organic and paid content. Everything is part of the never-ending digital information stream on all of your screens from smartwatches to 100 inch 8K TV sets.
This is not the case with search results. Google labels ads in their search returns. People still say that they never click on ads but research has shown that even with the labels many don’t know what an ad looks like. The act of making a search implies a sort of consent to what you get in the result. On the other hand, everyone using social media is within the reach of “influencers” without any kind of consent, implied or otherwise. Influencers have replaced the endorsers from an earlier age of marketing.
A fashion blogger tagging her “favorite” basicswear brand on Instagram or a popular gamer name-dropping his “go-to” headset model mid-stream doesn’t carry the same heavy-handed transactional connotation as, say, Steve Carrell hawking Pepsi. (Or at least it isn’t supposed to.) True influencerdom presupposes a particular type of relationship between content creator and viewer, at scale, one that hinges on the willingness of the viewer to be influenced. Users consider influencers more akin to a close friend than an advertiser or paid endorser, as the stream of content they produce—and the more casual way in which it is shared with the public—imbues influencers with an air of authenticity that is rarely seen in semicommercial spaces.
Authentic or not the power of influencers derives from the pervasiveness of social media. More traditional news media even report on what’s trending on Twitter. Repetition may not make something true but it can make that thing seem possible or even likely. That makes paid social media advertising an effective weapon in the marketing arsenal.
Most businesses can benefit from paid online advertising. To find the right mix for you visit https://searchenginemarketingchicago.com
““Emily in Paris” and the Rise of Ambient TV | The New Yorker.” 16 Nov. 2020, https://www.newyorker.com/culture/cultural-comment/emily-in-paris-and-the-rise-of-ambient-tv. Accessed 25 Nov. 2020.
“What is an Influencer? – Social Media Influencers Defined ….” 15 Oct. 2020, https://influencermarketinghub.com/what-is-an-influencer/. Accessed 25 Nov. 2020.
Google has always presented their search ad offerings with the underlying premise that more clicks are better for your business. But, of course, you buying more clicks is also better for their business. The caveat to this is that not every click does your business any good. If a click is off-target, it can be not only valueless, it can be expensive–for you. Google, of course, gets paid either way.
Google Ads is mixing in some artificial intelligence with your keywords. You’ll see this when you notice that a search term triggered a click, but it doesn’t match any of your keywords. Obviously, you should investigate this event.
A Google search of that unrecognized search term will reveal one of a number of things:
The art to crafting a cost-effective Ads campaign is to reduce the number of off-target clicks. With the introduction of their quite clever AI-keyword-adding, Google is definitely getting you more clicks. However, you need to determine if any of the above scenarios do your business any good. Is your Ad strategy to get clicks from someone searching by the competition’s name, and not yours? If so, your landing page needs to be written to that specification–a more general landing page will likely not suffice.
By using AI to introduce new keywords, Google may actually be reducing the relevance of your Ads, while increasing the number of clicks you pay for. In any event, the process of evaluating these AI-added keywords creates a larger dimension; in turn, your evaluation process provides free training to Google to improve their AI for them.
Does Google’s use of AI help you or hurt you? It could go either way. You should make an informed decision about the best use of your PPC dollars. Contact us at searchenginemarketingchicago@gmail.com, and we’ll devise a strategy to put Google’s AI to work for your company’s benefit.