Online marketing overview 2013
Online marketing overview: The state of SEO, PPC, SMM and SEM
What would you do when attacked in social media?
One of our clients was recently forced to respond to a personal attack on both him and his business by individuals using social media. His business is not of a type that you would expect to be reviewed on Yelp. He did respond at length to the first attack “review”.…
SEO and other online channels: different parts of the buying process
SEO Marketing and sales expectations Google has created a map of the buying process that positions each type of online channel in relation to a purchase: [caption id="attachment_343" align="alignleft" width="997"] Google shows where the influence of various channels is closest to the sale in the buying process.[/caption] You can…
To improve your lead generation you need to talk so that everyone can understand
The DISC model of behavioral types can be a valuable way to help identify how to best communicate with a person to generate the most leads. If you speak in a way that is most accessible to a person they are much more likely to understand your point. The DISC…
SEO marketing and its critical role in the buying cycle
Wouldn't it be great if SEO got you sales the day you started? While that is frequently the expectation, it ain't gonna happen in the real world. The effect of successful SEO will increase the number of qualified prospects knowing about you. SEO takes time to achieve this level of…
The reports of the death of SEO are greatly exaggerated
"SEO is going to die in two years" asserts no less an expert than "one of the top SEO consultants in Utah". This must be true because Utah, as everyone knows, is the center of the online marketing industry. Actually, when you read what was written after the headline the only…
How can you get your website to be better at lead generation?
Every business needs to generate leads. Leads become customers and if you don't have customers you don't have a business. Consequently we see a lot of material online purporting ways to improve lead generation . However, if we look closely at the advice it is not clear how the recommendations…
Why is there spam?
It works. It makes money. Think about it. Why would so much effort be made to create and disseminate something that it seems everyone hates and never reads? There is a lesson about social media marketing in today's example. My wife received an email that spoofed my name. It wasn't…
How to use social media to prove that you shouldn’t be trusted
A share appeared in my LinkedIn feed titled “10 Simple Steps to Building Trust and Getting Readers to Take Action”. I read the article but couldn’t believe what I saw. The author based none of his steps on actual results, didn’t follow his own advice and stated things that were…