Search friendly websites Archives — Search Engine Marketing Chicago, Inc.

Great SEO vs. Really Bad Design

June 21, 2018December 6, 2018 by Gary Sigman

Gary Sigman

Bad design trumps everything, even great SEO Huge problems arose the first day of sem[c]’s engagement. The previous SEO provider had also served as the web developer (Developer #1). He had been tasked to move the WordPress site into Visual Composer but instead used a little-known page builder from the…

What do you know about the SEO of page builders for WordPress?

September 12, 2017September 12, 2017 by Gary Sigman

Gary Sigman

WordPress is an option when building a new website Recently, the ‘next big thing’ in web development has been a graphic design layer that enables drag’n’drop editing to your new WordPress site. These software layers or ‘page builders’ go by a lot of different names: Visual Composer, Divi and many…

It’s “your” website… really?

April 27, 2016April 27, 2017 by Gary Sigman

Gary Sigman

What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your…

Search engine marketing factors 2013

August 29, 2013April 27, 2017 by Gary Sigman

Gary Sigman

SEO and other online channels: different parts of the buying process

May 29, 2013October 31, 2016 by Gary Sigman

Gary Sigman

SEO Marketing and sales expectations Google has created a map of the buying process that positions each type of online channel in relation to a purchase: [caption id="attachment_343" align="alignleft" width="997"] Google shows where the influence of various channels is closest to the sale in the buying process.[/caption] You can…

For a search friendly website which comes first: What or Software?

February 19, 2013October 31, 2016 by Gary Sigman

Gary Sigman

The Argonne National Lab in collaboration with the Chicago Institute of Art has conclusively proved that Pablo Picasso painted masterpieces using common housepaint: http://www.anl.gov/articles/high-energy-x-rays-shine-light-mystery-picasso-s-paints This supports a more general idea that if you know what you are doing it doesn’t necessarily require any special tools or supplies to get it…

Redirects, soft 404s and their effect on SEO

August 27, 2012October 31, 2016 by Gary Sigman

Gary Sigman

Redirects are what happens when you try to go to a page and you go somewhere else or are "redirected" to a different page. There are a lot of reasons that this might occur. The page may have been removed. It could have been incorporated into a different page. The…

How important is an SEO-friendly website for your business?

August 15, 2011November 26, 2014 by Gary Sigman

Gary Sigman

Business owner are realizing how important their website is in producing leads. Our clients have found that a significant percentage of their new business comes from search engine traffic from companies like Google and Bing as well as social media sites like Facebook and Twitter. What we’ve found is that…

CMS v SEO

August 15, 2011November 26, 2014 by Gary Sigman

Gary Sigman

Did you know that there is a very important relationship between Internet marketing and website Content Management Systems (CMS)? Many people don't. It has become very popular in the last few years for businesses to choose to develop their websites with a Content Management System (CMS). The benefit is that…

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