Content Management Systems (CMS) Archives — Search Engine Marketing Chicago, Inc.

What do you know about the SEO of page builders for WordPress?

September 12, 2017September 12, 2017 by Gary Sigman

Gary Sigman

WordPress is an option when building a new website Recently, the ‘next big thing’ in web development has been a graphic design layer that enables drag’n’drop editing to your new WordPress site. These software layers or ‘page builders’ go by a lot of different names: Visual Composer, Divi and many…

Do you know these seven things about your website?

July 18, 2017July 19, 2017 by Gary Sigman

Gary Sigman

Why you need to know: After a particularly difficult SEO setup it occurred to me that I spend a lot of time cleaning up after web developers… especially those who mistakenly claim that they are “SEO experts”. This assignment brought to mind the definition of “expert” as being made up…

The SEO of Speed and Security

December 5, 2016April 27, 2017 by Gary Sigman

Gary Sigman

The SEO of Speed and Security “What is SEO?” I ask, rhetorically. The most common answer: “You know, keywords and stuff…” SEO in 2017 will involve much more than keywords, although they are still definitely part of the mix. Google has been penalizing sites that don’t render properly on small…

It’s “your” website… really?

April 27, 2016April 27, 2017 by Gary Sigman

Gary Sigman

What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your…

Site hacked? Completely replacing it might not be enough…

December 4, 2015April 27, 2017 by Gary Sigman

Gary Sigman

When your site gets hacked completely replacing it might not be enough. Your website is under attack every day. Unfortunately, everyone with a website is at risk for getting hacked. sem[c] was brought in to help when a site that had previously been hacked and fixed but it seemed to have…

On being an “expert witness”* in CMS and Google image search

June 16, 2015April 27, 2017 by Gary Sigman

Gary Sigman

The technology you used to read this is complex. When you need to use this technology to promote and support your business you need to make good decisions even though it’s difficult to know what the important parts to that decision might be. I firmly believe that it’s my job,…

Online security? – if you are using WordPress maybe not so much…

October 8, 2014April 27, 2017 by Gary Sigman

Gary Sigman

Online security is a relative thing. With more and more news of huge hacks of companies’ financials you really should wonder about your own website. Especially if it is based on WordPress. From time to time we are brought in to evaluate the effectiveness of SEO provided by others. Recently…

If your website breaks, SEO is NOT going to fix it!

January 7, 2013October 31, 2016 by Gary Sigman

Gary Sigman

Even if you have the best SEO in the world (we can help you with that) your website won’t help you if it’s broken. Websites break for all kinds of different reasons. The important point here is “Who is going to fix it?” This sounds simple but very often turns…

A cautionary tale on WordPress security and SEO

September 28, 2012October 31, 2016 by Gary Sigman

Gary Sigman

Wordpress security and SEO: a cautionary tale Search engine optimization (SEO) is a great way to be very clear about what your business does. The opposite of SEO is being confusing instead of clear. What could be more confusing than advertising someone else’s business instead of your own? This is…

Redirects, soft 404s and their effect on SEO

August 27, 2012October 31, 2016 by Gary Sigman

Gary Sigman

Redirects are what happens when you try to go to a page and you go somewhere else or are "redirected" to a different page. There are a lot of reasons that this might occur. The page may have been removed. It could have been incorporated into a different page. The…

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