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Google Maps

I was doing some research for a project recently and saw Google taking a different approach to Places, it’s term for results from maps.google.com in its general search returns.
Search Engine Marketing Chicago screen shot
The search is for “Chicago criminal defence attorney” (sic). Google ignores the misspelling without notice which is a bit different than previously when it noted the change. The real difference for me is how prominent the Places listings are as circled in red above. Photos have been added to these listings to enhance their visual appeal as well.

 

This more emphatically elevates the Places listings above the Organic listings which begin further down the page. In addition, the map on the right side of the results scrolls down with you if you move down the page which keeps that part of Places in front of you at all times.

 

It must be noted that this format does not appear for all types of businesses so  your mileage will, as always, vary.

 

At sem[c], we’ve been using Google Maps as an important component of our comprehensive marketing for years. So, no matter if it’s Google Places, Facebook, Twitter, LinkedIn or any other part of online business marketing visit our website, call or email us.

 

For more information feel free to contact me,

 

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Why SEM?

Why not SEM?

It seems to me that while everyone has heard about Google and most people choose Google when they search for something, few people have discovered how great a tool it can be for getting new business by making the fullest possible use of your website.

You can improve the business results from your website by using the proved search engine marketing techniques that we’ve developed at sem[c]. In very competitive businesses you get more visitors when your name appears at the top of the list of search results at Google. We saw this happen recently with a big increase in clicks the first day that my personal injury attorney client appeared at the top of the page.

I have increased the traffic to a spa’s website by ten times very quickly and at a very reasonable cost without even waiting for Google to index the site.

No one can guarantee that people that visit your website will make you money. I do believe that people who will make you money will look at your website.

One great thing about the Web is that you can get great information about who is visiting a website, where they came from, what they were searching for and what they looked at. Let me know if you’d like to look at some real metrics.