Ambient Advertising

Gary Sigman
Paid social media advertising is significantly and fundamentally different from paid text search advertising. The difference stems from the intentions of the audience. In Search the audience is looking for something specific whereas in Social Media the audience really isn’t. This means that if you want to use Social Media…
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Privacy Policy

Gary Sigman
Last updated: April 4, 2017 Search Engine Marketing Chicago, Inc. ("us", "we", or "our") operates https://searchenginemarketingchicago.com  (the "Site"). This page informs you of our policies regarding the collection, use and disclosure of Personal Information we receive from users of the Site. We use your Personal Information only for providing and improving the…
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Google Maps

Gary Sigman
I was doing some research for a project recently and saw Google taking a different approach to Places, it's term for results from maps.google.com in its general search returns. The search is for "Chicago criminal defence attorney" (sic). Google ignores the misspelling without notice which is a bit different than…
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Why SEM?

Gary Sigman
Why not SEM? It seems to me that while everyone has heard about Google and most people choose Google when they search for something, few people have discovered how great a tool it can be for getting new business by making the fullest possible use of your website. You can…
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