How important is an SEO-friendly website for your business?

Business owner are realizing how important their website is in producing leads. Our clients have found that a significant percentage of their new business comes from search engine traffic from companies like Google and Bing as well as social media sites like Facebook and Twitter.

What we’ve found is that existing websites frequently need to be re-built by us to correct the common search-unfriendly mistakes that many website developers inadvertently build into their designs.

If you are in the process of shopping for a new website please give us a call at 773-769-SEMC to discuss building a search-friendly website right from the start. We have the expertise to produce effective websites from small business card sites to elaborate content management systems (CMS) or ecommerce sites to sell thousands of products online.

If you have us build your website you will be assured that it will be the effective business tool that you need in order to compete in today’s tough economic climate.

Mobile rising?

Do you see people with smart phone and tablets everywhere? Everywhere I look on the train people are reading, texting or surfing (even, occasionally, talking). With the news that Google has entered into the handset production business mobile has moved to the front burner. They made the acquisition of Motorola in defense of the Android operating system. Google now owns thousands of patents related to mobile computing. This acquisition clearly makes the statement that Google sees itself as a mobile company.

Some of the various sites that we monitor are showing over 15% of the total visits coming from mobile devices. This emphatically underscores the importance of making sure that your website is mobile-friendly. If your site relies on Flash-based navigation alone it is likely that many mobile visitors will not be able to get any of the information that they are searching for. Apple’s iOS that runs on iPhones and iPads cannot see Flash animations. This makes it very unlikely that they visitors will return to your website on their mobile devices. The good news is that the Flash can be converted to HTML5 which will preserve the functionality while, at the same time, make it accessible to all Internet-connected devices.

It should be noted here that the Web crawlers used by Google and other search engines don’t handle Flash very well either.  For SEO purposes it is a very good idea to limit Flash usage or convert it the the HTML5 alternative.

Please contact us if you have any questions about search engine optimization, social media marketing for all types of Web browsers from the desktop to your mobile handset.