Use Gmail to drive traffic to your business’ website

At sem[c] we firmly believe that your business’ website is the nexus of your online presence. You have more control about the content, presentation and resulting data with your website than any flavor of social media or search engine. Email can be a great way to get people to visit your website. Gmail has been sem[c]’s goto email client for many years. We especially like the ease of Contact management.

A new Chrome plug-in lets you use your Contacts for emailing marketing

sem[c] has tested the  Sendtu plug-in which installs easily, gives you a wide variety of templates to modify, has many reporting options and, importantly, let’s you send emails to groups of your contacts in a way that you have already chosen. Other types of email marketing programs can be great but there is always a great deal of maintenance necessary to keep bounced emails and unsubscribes synchronized between any email marketing program and Gmail.

Sentu appears in your familiar Gmail interface:

The dropdown menu gives you the choices of Templates, Editor, Emails and Reports:

The Themes all support rich media and give the viewer an option to open the email in a browser for email clients that don’t support HTML. After you finish preparing your email, Sendtu allows you to send a test to make sure everything’s working. You add the recipients to your mailing list either from your Gmail Contacts or individually if you prefer. As soon as you press “Send” your email gets added to the Reports:

Clicking on the email title displays a detailed report on clicks generated by the links within your email:

All in all this represents a very elegant, usable and useful tool to add to your marketing arsenal. It’s powerful and the price is right (free). If you’ve tried other approaches to email marketing and found them to be too much work from the standpoint of contact management or too expensive Sendtu is something that you should take a look at.  If you have any questions or would like some help with implementation please Contact sem[c].