If you answered “sales” you are likely to be seeing sales and marketing as being exactly the same thing. While they are definitely related they are very different. Online marketing ROI is measured in visits to your website. Sales from these visits is dependent on how well your website satisfies the needs of your visitors. This is a separate matter from marketing.
If, for example, your website does not make a clear call to action or a means to contact you all the search marketing in the world will result in little other than the visits to your website themselves.
The approach we take at sem[c] does give you a lot of information that will help you fine tune your website so that it will match up more closely with exactly how people are searching for what you offer them.
It also delivers more qualified visitors to your website. This does give you more opportunities to make sales. That’s the ROI of SEO and online marketing.