The state of SEO 2010

There’s been a lot of action in the search engine arena recently. Yahoo’s transition to using Bing’s search results has been largely completed in North America. This means the search results that you get on both Yahoo! and Bing should be very similar. As of the end of August, the total number of searches in the USA show Google with around a 70% market share and Bing/Yahoo! With 25%. Ask and AOL split the final 5% of market share according to Marketwire.

This represents the final month statistics before Google’s introduction of “Google Instant” which has a lot of potential. Google’s new approach is certainly compelling to watch as your results change as you type in your query. Google also showed an increase in paid results in both month-to-month and year-to-year numbers. This is further justification of our recommendation that AdWords is your most valuable pay-per-click resource.

This information is valuable to you not only for the quality clicks it produces but also as our research tool. In a project with our alliance partner, website developer Caxy, Inc., for Hair Professionals Beauty Schools we were able to identify the most commonly used keyword phrases by potential students looking for their options in pursuing their professional cosmetology licenses. This has quickly produced well-qualified visits to the website that could not have found their way there before we started.

We’ve found that we can help most B2C businesses and many B2B businesses. Please visit our website or call or email us to find out how we can make your website a more effective business tool. Our customers have found that the online marketing power we’ve brought to their websites has got them on track to increase sales.