Category Archives: Search friendly websites

What do you know about the SEO of page builders for WordPress?

WordPress is an option when building a new website Recently, the ‘next big thing’ in web development has been a graphic design layer that enables drag’n’drop editing to your new WordPress site. These software layers or ‘page builders’ go by a lot of different names: Visual Composer, Divi and many more. What does this all […]

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It’s “your” website… really?

What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your website’s hosting provider. You may […]

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Search engine marketing factors 2013

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SEO and other online channels: different parts of the buying process

SEO Marketing and sales expectations   Google has created a map of the buying process that positions each type of online channel in relation to a purchase: You can click on the graphic to adjust the display to show how this relationship varies from industry to industry. This quantifies the delay in time between marketing […]

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For a search friendly website which comes first: What or Software?

The Argonne National Lab in collaboration with the Chicago Institute of Art has conclusively proved that Pablo Picasso painted masterpieces using common housepaint: http://www.anl.gov/articles/high-energy-x-rays-shine-light-mystery-picasso-s-paints This supports a more general idea that if you know what you are doing it doesn’t necessarily require any special tools or supplies to get it done. Picasso thought the type […]

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Redirects, soft 404s and their effect on SEO

Redirects are what happens when you try to go to a page and you go somewhere else or are “redirected” to a different page.  There are a lot of reasons that this might occur.  The page may have been removed.  It could have been incorporated into a different page.  The domain name might have changed. […]

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The latest and greatest?

Groupon has become a huge phenomenon for B2C businesses. By combining old-fashioned coupons with social networking, Groupon has created a new genre by offering these businesses some great benefits: a very large audience, qualified offer recipients and a fast infusion of cash shortly after the offer runs. This doesn’t sound like it has a lot […]

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How important is an SEO-friendly website for your business?

Business owner are realizing how important their website is in producing leads. Our clients have found that a significant percentage of their new business comes from search engine traffic from companies like Google and Bing as well as social media sites like Facebook and Twitter. What we’ve found is that existing websites frequently need to […]

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CMS v SEO

Did you know that there is a very important relationship between Internet marketing and website Content Management Systems (CMS)?  Many people don’t. It has become very popular in the last few years for businesses to choose to develop their websites with a Content Management System (CMS). The benefit is that a CMS gives a business […]

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Mobile rising?

Do you see people with smart phone and tablets everywhere? Everywhere I look on the train people are reading, texting or surfing (even, occasionally, talking). With the news that Google has entered into the handset production business mobile has moved to the front burner. They made the acquisition of Motorola in defense of the Android […]

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