Category Archives: Search Engine Optimization (SEO)

It’s “your” website… really?

What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your website’s hosting provider. You may […]

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Site hacked? Completely replacing it might not be enough…

When your site gets hacked completely replacing it might not be enough. Your website is under attack every day. Unfortunately, everyone with a website is at risk for getting hacked. sem[c] was brought in to help when a site that had previously been hacked and fixed but it seemed to have been hacked again.  The client […]

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Optimizing your website for your market

What does Search Engine Optimization really mean? SEO seems to mean different things to different people. You may think that it has something to do with being on the first page of Google search returns. While that’s true the strokes that paint that picture are too broad. In the phrase “search engine optimization” what’s truly important is […]

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What the scourge of referrer spam means to you

For a long time it was true that the more traffic that your website got the better.  No more.  Not exactly. Coders have been spoofing Google Analytics accounts to make it appear that visits are coming from what seems to be a never-ending list of websites. These “visits” are fake. No one is visiting your […]

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Online marketing overview 2013

Online marketing overview: The state of SEO, PPC, SMM and SEM  

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SEO snake oil

Rarely does a day go by without my receiving at least one email pitching the benefits of getting my site to the front page of Google. For example: “My name is David. I am a SEO and Internet Marketing expert. I am in this profession from since last 4 years. I will be happy to […]

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Who’s managing your online reputation?

Your digital reputation consists of everything about you that is visible online. SEO by sem[c] is all about getting you found more effectively online. Branded SEO is concerned with how you are found for your name.  Non-branded SEO involves getting you found for what you do. The process of discovering and implementing this is a […]

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Search engine marketing factors 2013

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SEO and other online channels: different parts of the buying process

SEO Marketing and sales expectations   Google has created a map of the buying process that positions each type of online channel in relation to a purchase: You can click on the graphic to adjust the display to show how this relationship varies from industry to industry. This quantifies the delay in time between marketing […]

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To improve your lead generation you need to talk so that everyone can understand

The DISC model of behavioral types can be a valuable way to help identify how to best communicate with a person to generate the most leads. If you speak in a way that is most accessible to a person they are much more likely to understand your point. The DISC model can be visualized as […]

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