Category Archives: Sales

Marketing or Information Technology – pick one?

A discussion of roles played within organizations because of the prominence of technology in online marketing. Originally presented to the Technology Executive Network.

Continue Reading...

What’s happening in online retail?

What’s happening in online retail? There continue to be important new developments in online retail sales even after the nearly twenty years since commerce went online. Brick and mortar retailers continue to struggle. Former powerhouses like Best Buy and Barnes and Noble appear to be in trouble largely due to their inability to compete effectively […]

Continue Reading...

SEO and other online channels: different parts of the buying process

SEO Marketing and sales expectations   Google has created a map of the buying process that positions each type of online channel in relation to a purchase: You can click on the graphic to adjust the display to show how this relationship varies from industry to industry. This quantifies the delay in time between marketing […]

Continue Reading...

Thanksgiving week 2012 new and notable

Google Maps – Now Android users can find their way around shopping venues around the country.  Sorry iPhone 5 users… Huffington Post – Want a 32″ TV for $97? @ Sears? The Usual Suspects: New Egg Amazon Barnes & Noble Best Buy or… Make your own gifts with a replicator  

Continue Reading...

How important is SEO in lead generation?

  The Samurai Business Group is one of the finest sales management training companies around. I was fortunate to have the opportunity to take their Black Belt Sales Training course and it gave me a string of epiphanies about the buying process and how marketing and sales fit into that process. I have the pleasure […]

Continue Reading...

Are marketing and sales the same thing?

Answers.com says:”Marketing and sales have … a close relationship, so close in fact that many have confused the two as being the same. Marketing is the method of bringing customers to your business as well as making others aware of your business, product, and brand. Sales is selling the product your company offers.” So marketing […]

Continue Reading...

How do you figure the ROI of online marketing?

If you answered “sales” you are likely to be seeing sales and marketing as being exactly the same thing. While they are definitely related they are very different. Online marketing ROI is measured in visits to your website. Sales from these visits is dependent on how well your website satisfies the needs of your visitors. […]

Continue Reading...

Refining the sales process with search marketing.

Marketing supplies leads. Sales converts those leads. This is the difference between marketing and sales. Internet marketing, specifically search marketing, can provide very well qualified leads but it takes quite a bit of care and planning to use the information gleaned to improve a business’ approach to sales. What does it mean if search marketing […]

Continue Reading...