Category Archives: Google AdWords

If you’re not clicking on AdWords ads, who is?

The short answer is “Lot’s of people”. Online advertising has overwhelmingly proven its value to businesses of all types. Yet it seems as though most clients that are new to pay per click (PPC) like Google’s AdWords say that they don’t click on ads. Why is this? It could be that people don’t know how […]

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Online marketing overview 2013

Online marketing overview: The state of SEO, PPC, SMM and SEM  

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Search engine marketing factors 2013

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What’s happening in online retail?

What’s happening in online retail? There continue to be important new developments in online retail sales even after the nearly twenty years since commerce went online. Brick and mortar retailers continue to struggle. Former powerhouses like Best Buy and Barnes and Noble appear to be in trouble largely due to their inability to compete effectively […]

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The reports of the death of SEO are greatly exaggerated

“SEO is going to die in two years” asserts no less an expert than “one of the top SEO consultants in Utah”. This must be true because Utah, as everyone knows, is the center of the online marketing industry. Actually, when you read what was written after the headline the only thing being said is that […]

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Is AdWords Too Expensive?

AdWords The cost of running an AdWords campaign seems to be a concern to a lot of people … including both my clients and my prospects. Of course, this is one of the reasons that we think that organic SEO is such a great idea for businesses because it delivers qualified clicks with paying for […]

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Did you know that search engine marketing could help a 501(c)(3) too?

I sat on the Board of the Edgewater Development Corporation for five years and co-chaired its Marketing Committee.  If you are familiar with not-for-profit organization you know that they are frequently (and increasingly) under funded.  So a Google Grant that I help arrange for the organization is coming in very handy.  It is an in-kind […]

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