Category Archives: Search engine marketing services

It’s “your” website… really?

What do you mean by “your” website? A typical website consists of files on a server that can be reached on the Internet by means of a domain name. Unless you own the webserver you can only edit “your” files by using the correct username and password to access your website’s hosting provider. You may […]

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Site hacked? Completely replacing it might not be enough…

When your site gets hacked completely replacing it might not be enough. Your website is under attack every day. Unfortunately, everyone with a website is at risk for getting hacked. sem[c] was brought in to help when a site that had previously been hacked and fixed but it seemed to have been hacked again.  The client […]

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Optimizing your website for your market

What does Search Engine Optimization really mean? SEO seems to mean different things to different people. You may think that it has something to do with being on the first page of Google search returns. While that’s true the strokes that paint that picture are too broad. In the phrase “search engine optimization” what’s truly important is […]

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What the scourge of referrer spam means to you

For a long time it was true that the more traffic that your website got the better.  No more.  Not exactly. Coders have been spoofing Google Analytics accounts to make it appear that visits are coming from what seems to be a never-ending list of websites. These “visits” are fake. No one is visiting your […]

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If you’re not clicking on AdWords ads, who is?

The short answer is “Lot’s of people”. Online advertising has overwhelmingly proven its value to businesses of all types. Yet it seems as though most clients that are new to pay per click (PPC) like Google’s AdWords say that they don’t click on ads. Why is this? It could be that people don’t know how […]

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Marketing or Information Technology – pick one?

A discussion of roles played within organizations because of the prominence of technology in online marketing. Originally presented to the Technology Executive Network.

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What do changes at Google mean to your search results?

Presentation on search results first given to the Technology Executive Network on August 26, 2014

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Online marketing overview 2013

Online marketing overview: The state of SEO, PPC, SMM and SEM  

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SEO snake oil

Rarely does a day go by without my receiving at least one email pitching the benefits of getting my site to the front page of Google. For example: “My name is David. I am a SEO and Internet Marketing expert. I am in this profession from since last 4 years. I will be happy to […]

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Who’s managing your online reputation?

Your digital reputation consists of everything about you that is visible online. SEO by sem[c] is all about getting you found more effectively online. Branded SEO is concerned with how you are found for your name.  Non-branded SEO involves getting you found for what you do. The process of discovering and implementing this is a […]

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