Category Archives: Lead generation

A new (and free) emailer for Gmail

Use Gmail to drive traffic to your business’ website At sem[c] we firmly believe that your business’ website is the nexus of your online presence. You have more control about the content, presentation and resulting data with your website than any flavor of social media or search engine. Email can be a great way to […]

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Search engine marketing factors 2013

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To improve your lead generation you need to talk so that everyone can understand

The DISC model of behavioral types can be a valuable way to help identify how to best communicate with a person to generate the most leads. If you speak in a way that is most accessible to a person they are much more likely to understand your point. The DISC model can be visualized as […]

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SEO marketing and its critical role in the buying cycle

Wouldn’t it be great if SEO got you sales the day you started? While that is frequently the expectation, it ain’t gonna happen in the real world. The effect of successful SEO will increase the number of qualified prospects knowing about you. SEO takes time to achieve this level of success that is measured in […]

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How can you get your website to be better at lead generation?

Every business needs to generate leads. Leads become customers and if you don’t have customers you don’t have a business. Consequently we see a lot of material online purporting ways to improve lead generation . However, if we look closely at the advice it is not clear how the recommendations could be supported by results […]

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Have we seen the end of the cold call?

When’s the last time that you successfully reached a prospect with a cold call? With today’s sophisticated phone trees and voicemail systems you could make many, many calls before actually speaking to a human being let alone a person that could benefit your business. Then, what’s the odds that the person who you reach actually […]

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