Category Archives: Google information

A new (and free) emailer for Gmail

Use Gmail to drive traffic to your business’ website At sem[c] we firmly believe that your business’ website is the nexus of your online presence. You have more control about the content, presentation and resulting data with your website than any flavor of social media or search engine. Email can be a great way to […]

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The SEO of Speed and Security

The SEO of Speed and Security “What is SEO?” I ask, rhetorically. The most common answer: “You know, keywords and stuff…” SEO in 2017 will involve much more than keywords, although they are still definitely part of the mix. Google has been penalizing sites that don’t render properly on small screens like phones for some […]

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Wouldn’t you like to know how Google works?

If you use Google (like most of us) you might wonder how it works. Recently Rachid Guerraoui, professor at the Federal Institute of Technology, Lausanne, France wrote on a blog for the French newspaper Le Monde: (base translation from the original French by Google Translate) “What will happen if we search for Michael Jackson on […]

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What do changes at Google mean to your search results?

Presentation on search results first given to the Technology Executive Network on August 26, 2014

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Online marketing overview 2013

Online marketing overview: The state of SEO, PPC, SMM and SEM  

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Search engine marketing factors 2013

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SEO and other online channels: different parts of the buying process

SEO Marketing and sales expectations   Google has created a map of the buying process that positions each type of online channel in relation to a purchase: You can click on the graphic to adjust the display to show how this relationship varies from industry to industry. This quantifies the delay in time between marketing […]

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Thanksgiving week 2012 new and notable

Google Maps – Now Android users can find their way around shopping venues around the country.  Sorry iPhone 5 users… Huffington Post – Want a 32″ TV for $97? @ Sears? The Usual Suspects: New Egg Amazon Barnes & Noble Best Buy or… Make your own gifts with a replicator  

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Do you want to be confused about SEO?

It’s really easy. All you have to do is believe articles like the one I ran across on LinkedIn recently. It was given credence by appearing on the Ad Age website. It’s title proclaimed that it was about Google’s “Penguin” update and how it would lead to something the author referred to as “new SEO“. […]

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Google, Amazon and Apple – the new Big Three?

Once upon a time, a long, long time ago there were three American companies that were referred to collectively as The Big Three. GM, Ford and Chrysler were the biggest selling automakers in the world. Recently Toyota and Honda have staked claim to positions in this grouping. The newest Big Three sell digital information and […]

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