The opposite of SEO is called “de-listed”

SEO can help if you get delisted!

What’s worse than Google not listing your site?

How about getting completely removed from any listing of your site on Google after you are on the first page of returns? This is called delisting. Unfortunately it can happen as it did to one of clients last week. SEO can help you get relisted after the problem that caused the delisting is solved. sem[c] can help you with both.

How could this happen to one of my clients you ask?  The answer is that this client had opted to not have us monitor their site. They had enjoyed first place SERP on the first page of Google for so long they didn’t think it was necessary. But, their webserver got hacked by what looked like a botnet which is a criminal software that spammers use to take over computers all over the world. The spamming activity it was performing certainly led to the delisting.

Why would you do? Would you even know? My client only noticed after I became involved in solving the problem. The website statistics show that the delisting occurred several weeks earlier. It must be noted that the graphic design company who designed the site as well as the coder that they employed to implement the site neither noticed the problems nor were able to fix it.

How do you recover? You need to make sure any and all problems are fixed properly.  Then you need to begin the relisting process which is just slightly more complicated than getting listed in the first place.