Social Media Marketing (SMM)
Social media can be a very helpful tool for promoting your business. It does present some possible pitfalls that you needs to be aware of.
Pay per click is the quickest way to get your website's link on the first page of Google or any search engine's first page of results. It also costs you money every time click on your link so it can be very expensive for highly competitive businesses. It is possible for a single click to cost you $20 or more depending on your industry.